my services
You don’t need another twig on the content bonfire. You need a proper trunk with real weight. I build authority that makes journalists lean in, clients trust you before the handshake, and competitors quietly shit themselves. Real positioning. Not polished PR bullshit.
Cut through the noise and finally be fucking understood — not just glanced at.
Media
Strategic press placement with ruthless psychological clarity — not scattergun distribution. I get founders and proper experts featured where it actually matters — because the right story is the line between a forgettable name-drop and unshakeable long-term credibility.
- Narrative-first press strategy that builds commercial trust fast
- High-signal angles engineered for top-tier outlets
Press strategy
This isn’t spray-and-pray bollocks. This is tactical narrative architecture. We nail the why before we ever pitch the what — so your story lands clean in the right heads and becomes an asset, not more fucking noise.
- Frameworks that make journalists actually give a shit
- Media calendars synced to your real business rhythm
Content creation
Content that pulls like gravity because it’s rooted in behavioural psychology and unapologetic positioning. Not pointless captions — proper assets that shift prospects from scrolling to DMing.
- Long-form thought leadership that screams authority
- LinkedIn narratives that quietly repel the wrong people and magnetise the right ones
Speaking & Investor Pitches
Pitches crafted so they don’t just explain — they bloody sell. Stage, investors, media: we structure the message so it lands, persuades, and kicks doors open.
- Investor pitch decks laced with psychological hooks that actually work
- Keynotes that amplify your distinctive lens, not just your volume
Michael J
CEO, TechWave
“Our story was all over the place for years. Alfie sharpened the blade — now journalists, partners and clients talk about us on our terms.”
Michael J
CEO, TechWave
“Our story was all over the place for years. Alfie sharpened the blade — now journalists, partners and clients talk about us on our terms.”
Michael J
CEO, TechWave
“Alfie doesn’t do PR. He does psychological positioning. Credibility jumped before we even closed the next round.”
Michael J
CEO, TechWave
“He lined up our outside voice with our inside value. What used to feel like hard work now feels inevitable.”
Michael J
CEO, TechWave
